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Last updated: July 20, 2022
This guide gives new and existing publishers a comprehensive understanding of what is expected of products submitted to the Unity Asset Store. To ensure content meets a consistent standard, our team checks your incoming submissions against these guidelines during your product’s review. You will need to fix any issues mentioned in the rejection before re-submitting your product. While our review process has the best intentions of catching and informing you of all reasons why your product has been rejected, more issues may be found in your product even if your resubmission has addressed all the initial issues. In rare instances, even if your submission has gone through multiple resubmissions, some products may be deemed unfit for the Unity Asset Store.
If you have any issues regarding your submission, package, or publisher account, please open a support ticket.
1. Content Restrictions
1.1.a Content submitted is professionally designed, constructed, and suitable for use in a professional development pipeline.
1.1.b The submission does not directly recreate a popular game’s design, art style and aesthetic, and is not a compilation of found content/products. The submission is also not the direct result of public tutorials, or third-party automatic/AI-aided generation tools, unless significant value is added beyond the result of the tutorial, or the output of the generation system.
1.1.c No aspect of your product or marketing content promotes other marketplaces or digital stores.
1.1.d Packages do not throw any errors or warnings which originate from package content after setup is complete. Handled exceptions are acceptable.
1.1.e Assets with dependencies from Package Manager only include the necessary packages for the asset to work.
1.1.f Your product’s title, category, description, keywords, folders, scripts, and documentation do not contain an excessive amount of spelling or grammar mistakes.
1.1.g Titles, categories, keywords, folders, and file names are a relevant representation of your product.
1.1.h Titles, descriptions, keywords, documentation, and code comments are in English. Localized versions of all of these types of text in other languages can be included.
1.1.i Submissions are not more than 6GB in size.
1.1.j Submissions to the 3D, 2D, VFX, Animation, and Template categories include demo scenes. Tool submissions that manipulate external assets (e.g. audio files, texture files, mesh files) include sample assets. These assets may be incorporated into submitted products for demonstration purposes.
1.1.k Publication on the Asset Store is not guaranteed and is contingent on the Asset Store Content Operations team’s approval of each asset, in Unity’s sole discretion.
1.2.b You understand and agree to the Unity Copyright Policy, as updated from time to time.
1.2.c You are solely responsible for ensuring that you have all necessary rights to distribute your content on the Asset Store and for end users rightfully to use that content and distribute it as part of a Licensed Product. This means that you are either the owner of all such necessary rights or you have a valid license from the rightsholder.
1.2.d Your submission includes a Third-Party Notices text file listing fonts, audio, and other third-party components with dependent licenses. You are responsible for ensuring that dependent licenses are compatible with the Asset Store EULA and include a license file detailing the component that it is covering. The product description on the Asset Store also contains a notice stating the third-party software licensing included in the package. For example:
"Asset uses [name of component] under [name of license]; see Third-Party Notices.txt file in package for details."
1.2.e Submissions do not contain dependent licenses that require a product to maintain open-sourced or limited usability in commercial products such as GNU/GPL Mozilla Public License, or any Creative Commons/Apache 2.0 that requires attribution.
1.2.f You understand and agree to the Guidelines for Using Unity Trademarks, as updated from time to time. In addition, you understand and agree not to use the wordmark "Unity" in a way that would imply Unity’s sponsorship or affiliation. You may not use “Unity” in the domain name or email address for your assets.
1.2.g Your submission does not use unlicensed names, trademarks (registered or unregistered), or branded content in your submission, including in images, names, keywords, description text, or publisher profile. Specifically:
- Your submission’s title does not start with a brand name or infer an affiliation with a brand. For example, "Tools for Unity software" is acceptable but "Unity Tools" or "Tools 4 Unity" is not.
- Your keywords, title, key images, artwork do not use the names, branding or trademarks of other Asset Store publishers or products in a way that infers affiliation or ownership. Titles may include branding and trademarks in the format outlined in the previous point ("Tools for POLYGON by Synty", "Tools for uMMORPG", etc.).
- Unity will reject or depublish submissions containing words or images that are confusingly similar, in Unity’s sole discretion, to a third party’s branding or trademarks.
- You understand that you are solely liable for claims arising from your use of unlicensed trademarks or branding on the Asset Store.
1.2.h You agree to distribute your content under the Asset Store EULA. Custom EULAs are not permitted.
1.2.i The primary purpose of your submission is not the creation or registry of non-fungible tokens or other designations of monetary value. Submissions do not contain assets that are non-fungible tokens.
1.2.j Unity reserves the right, in its sole discretion, to reject or depublish inaccurate, harmful, defamatory, racist, harassing, or offensive content.
1.2.k You understand and agree that you are solely responsible to Unity and to end users for ensuring that your submission and, if accepted, distribution of your submission on the Asset Store remains in compliance with the Asset Store Provider Agreement, the Unity Copyright Policy, the Guidelines for Using Unity Trademarks, and applicable law.
1.3 Versions of Unity
1.3.a New assets use Unity version 2020.3 or newer versions. Already published assets receive updates through Unity version 2019.4 or newer versions.
1.3.b If you are unable to make your package compatible across Unity versions, you may upload your package using multiple versions of Unity. Alternatively, you may provide reasoning why an asset is not compatible with a specific version of Unity within the description text. For example:
“Due to a bug in Unity 2021.1.4f1, [this asset or aspect of the asset] will not work.”
1.4 Restrictive Content and Lite products
1.4.a Submissions do not include any digital rights management (DRM), time restrictions, or functionality that restricts users from directly using content or features to their full extent, including registration, sign up, or paying extra costs (such as having a subscription-based payment system). Functionally necessary limitations, such as API throttling, are an exception.
1.4.b Packages do not include watermarks or otherwise obstruct the use of the product.
1.4.c Submissions do not have any artificial limits implemented on functionality or usability. You may provide a "lite" (smaller/cheaper/indie/free) version of your package with fewer features compared with the full product, as long as each included feature has identical functionality to your main product.
1.5 Applications and Services
1.5.a Until further notice, the Asset Store is not accepting any submissions that include executables (.exe, .apk, or other).
1.5.b If you are an online service such as a monetization service, ad-network, back-end hosting service, analytics system, or other service where a variable amount of money changes hands after the user downloads your SDK or plugin, register your product as an Asset Store Service for it to be distributed on the Unity Asset Store.
2. Product Content
2.1 Content Organization
2.1.a Packages are nested under a folder with either your publisher name or package name as the title. Exceptions include assets in the folders outlined in the Special Folders and Script Compilation Order documentation (for example, "Gizmos" or "Editor Default Resources").
2.1.b Assets are sorted into folders. Folders are named depending on the type of assets they contain (for example, “Mesh”, “Script”, or “Material”). Packages do not have a large range of file types included under a singular folder, or a range of the same file types in unrelated folders. Package content is sorted by type (all meshes in one "Mesh" folder, all materials in one "Materials" folder, etc.) or by relationship (a folder called "Creature" containing meshes, materials, textures that apply to the Creature character, etc.)
2.1.c Packages do not contain any duplicate, unusable, or redundant files.
2.1.d Content is not included in any folder named "AssetStoreTools" or any variation of that name, as that folder is automatically removed when your content is uploaded.
2.1.e File names are not excessively lengthened. File paths for assets are under 140 characters.
2.1.f Multiple submissions by one publisher containing largely identical content to already published packages will be rejected. Updates to published submissions are not contained in separate package drafts, unless a Major Upgrade system is set up. Packages that are similar in content, but aimed at different render pipelines, are exempt from this rule.
2.2 Compressed Files
2.2.a Submissions do not contain .unitypackage or archive files that obscure most of, or the entirety of the content.
2.2.b .unitypackage files are acceptable for including setup preferences, settings, supplemental files for other Asset Store products, or alternative render pipeline content.
2.2.c .zip or .rar files are acceptable if they are compressing files that do not natively function in the Unity Editor. (For example, Blender, HTML Documentation, or Visual Studio Projects.)
2.3.a Usable documentation is provided locally if your product requires setup and usage information. This local documentation includes links to any additional online documentation. More extensive documentation of your product may be found online, within in-Editor-tutorials, inline documentation with commented code, or tooltips.
2.3.b Documentation files use .txt, .pdf, .html, .md, or .rtf file types.
2.3.c Video documentation or tutorials are not included in your product. Use online services such as YouTube or Vimeo to host video documentation.
2.3.d Shader documentation fully describes each shader property.
2.4 Art Content
2.4.a Mesh assets are either .fbx, .dae, .abc, or .obj file types.
2.4.b All visible meshes have a paired set of textures and/or materials assigned to them. A corresponding prefab is also set up with variations of textures/meshes/materials.
2.4.c Large environments and models with many distinct geometries are broken up into individual meshes.
2.4.d Prefabs have their position/rotation set to 0, and their scale set to 1. Meshes have their positive Z axis facing forward.
2.4.e Meshes are at a 1 unit : 1 meter scale.
2.4.f All meshes have a local pivot point positioned at the bottom center of the object, in the same corner of any modular objects, or where the object would logically pivot/rotate/animate.
2.4.g Before submission, photoscanned data is retopologized and optimized to a state that users can edit if needed.
2.4.h Assets do not have an unreasonably excessive mesh density or topology that can inhibit mesh deformation quality.
2.4.i Models marked as "Static" have colliders assigned to them. Colliders fit the model's size.
2.4.j Models with LOD meshes have Prefabs that contain an LOD Group component with all of the LOD meshes set up.
2.4.k Base characters or avatars that are completely nude are marketed and presented in a neutral pose and rendered in a realistic style for medical or educational purposes.
2.4.l Models or images do not contain genitalia.
2.4.1.a Character models are weighted to an accompanying rig. The rig is either set up with Unity’s Mecanim system or includes your own animations.
2.4.1.b When set to animations, rigs do not show any obvious creases or unusual deformations.
2.4.1.c Bipedal (humanoid) animations map correctly to Unity’s default “Humanoid” avatar.
2.4.1.d Assets of non-bipedal (generic) animations include a demonstration mesh with a fully documented rig breakdown so that users can create meshes designed for the animations.
2.4.1.e Animations are sliced and named prior to submission so that submissions do not contain a single, long animation clip.
2.4.1.f Submissions do not include unprocessed, unsliced, or reasonably unusable animations developed from motion capture (mocap) data.
2.4.1.g Animations have fluid movement without any jarring transitions.
2.4.1.h Animation asset submissions have a video demonstration in their marketing material, showcasing the included animations.
2.4.2 Sprites and Particles
2.4.2.a Sprite sheets are imported with the “Sprite” import settings, correctly sliced and named.
2.4.2.b Sprite animations are spliced, named, and set up as proper clips.
2.4.2.c Particle systems are saved as Prefabs.
2.4.3 Textures, Materials and GUI Packs
2.4.3.a Image files are in a lossless compression format such as .png, .tga, or .psd. Exceptions are assets in the Tools, Add-Ons, Audio, and Templates categories.
2.4.3.b Packages using physically based rendering (PBR) include at least an albedo, normal, metallic (or specular), and smoothness (or roughness) texture maps, as separate or packed maps.
2.4.3.c Tileable textures tile without any seams or obvious edges.
2.4.3.d Maps with an alpha channel are paired with a shader that can read that channel. Materials are paired with a shader that supports backface rendering where backface culling produces visible mesh holes.
2.4.3.e Normal maps are marked as a “Normal Map” in the import settings.
2.4.3.f .sbsar files and other procedural materials have documentation or a demo scene showcasing their parameters.
2.4.3.g Dimensions of textures have pixel counts that are a power of 2 when appropriate.
2.4.3.h Materials include all appropriate textures and are properly set up.
2.4.3.i GUI components have their elements separated and named either before import or through Unity Editor’s sprite editor settings.
2.5.1 Editor Tools
2.5.1.a File menus are placed under an existing menu, such as "Window/<PackageName>". If no existing menus are a good fit, they are placed under a custom menu called "Tools".
2.5.1.b Undo operations are supported. Refer to the Unity documentation for information about Undo support.
2.5.1.c Unique windows are for practical support, technical or informative purposes (such as supplying the user with documentation), functionality, or guidance. Unique windows are not solely for marketing purposes or information not directly associated with the product.
2.5.1.d Submissions that utilize a server-based plugin automatically populate any new databases with necessary tables.
2.6 Essentials and Templates
2.6.a Essentials and Template Projects are designed as instructional, tutorial, or framework products.
2.6.b Essentials and Template Projects have visual content or functionality displayed in a demo scene.
2.6.c Documentation includes in-depth information about how the project is designed and how users can edit and expand on your project.
2.7.a All audio asset submissions include a preview in the artwork section.
2.7.b Audio files are clear and audible. Audio tracks do not exceed 0 dB.
2.7.c Audio products under the Audio or Templates category use a lossless file format such as .wav. Submissions do not contain files in .mp3 or .ogg format, unless they are submitted together with the included lossless files or are used for demonstration purposes in Tools and Add-ons categories.
2.7.d SFX audio files do not contain background noise.
3. Product Marketing
3.1.a Description text accurately covers all important aspects or key features of your product, including dependencies, intended functionality and requirements for use of the asset.
3.1.b Description text for art assets lists the number of unique assets or asset types included in your product. Technical details, such as the polygon count, texture/sprite dimensions, supported render pipelines and types of texture maps included for each asset are also provided.
3.1.c All description text is formatted properly with .html tags. The product description is not a single block of text. If you are publishing using publisher.assetstore.unity3d.com, use these formatting tags to make the description easy to read and understand:
<a href="website"> Text </a>
<strong> Text </strong>
<em> Text </em>
3.1.d All hyperlinks are relevant and lead to active, non-malicious sites and not direct downloads. All hyperlinks do not include redirect links.
3.1.e Description text only relates to the content of the package. It does not promote any other products unless they are an extension of your product, directly compatible with your product, or required for your product to function.
3.1.f Submissions do not promote any “special offers” (free Asset Store content voucher for buying a package or leaving a review, try before you buy, etc), including special codes distributed via third-party platforms, such as Discord. Asset Upgrades are acceptable.
3.2 Marketing Images
3.2.a Key images do not have text that is considered a description of features of the package. Text in key images is allowed to be incorporated as an ornamental element, such as a screenshot of code. Key images may include high-quality imagery of the package content, or modern, minimalistic designs focused on the package title, publisher name and logo. You may use text in key images for publisher name, asset title, brand logo, and short tagline.
3.2.b Key images and screenshots do not include any sale related graphics (for example, "50% off", "Sale", etc.), banners, or attempts to recreate any official Asset Store sale promotional graphics.
4. Publisher Guide
4.1 Publisher Information
4.1.a Publisher information does not include the likenesses of celebrities without authorization, copyrighted material such as characters, or inappropriate content as outlined in guideline 1.2.j.
4.1.b Publishers have an active email address and an actively maintained website that shows relevant work and skill sets.
4.2 Pricing and Sales
4.2.a The price set on the Asset Store package should be comparable to the pricing for identical products on other stores and marketplaces.
4.2.b Personally-elected sales do not last longer than two weeks.
4.2.c Personally-elected sale periods are separated by at least two months.
4.2.d Details of a personally-elected sale are provided in the package's description text. The sale period and regular price are clearly stated.
4.2.e Your product is not promoted as being included in any sales or features hosted by Unity Technologies that you are not actually included in.
4.2.f Prices should not rise within 6 weeks prior to an official or personally-elected sale. A price increase due to a large update will not disqualify you from being included in a sale.
4.2.g After being included in an official or personally-elected sale, your package’s price must not be reduced for 6 weeks.
4.2.h New assets may begin on sale for the first two weeks of launch only if they use the “New Release Discount” option available for new assets upon initial launch. This option is available in publisher.unity.com.