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Asset Store Terms of Service and EULA FAQ

Q: Does Unity own the assets on the Asset Store?

A: No. Unity owns assets that are published by Unity. However, the vast majority of assets and tools on the store are published by third parties. When you download those third-party assets, you are obtaining a license directly from the asset’s publisher.


Q: Where can I find the license agreement for the asset I want to buy?

A: Asset Store publishers must use the Asset Store’s standard End User License Agreement (“EULA”), except in special cases where the publisher has been carefully vetted and signed a partnership agreement with Unity allowing them to use a non-standard license. (Read more about our Verified Solutions Partner page here.)  

Q: How do I know whether the asset I’m looking at has a non-standard EULA?

A: It will be labeled “Non-standard” on the Asset Store product page, like this:

Some assets are also marked as “Restricted Assets,” typically because they include open source components that restrict distribution. If the asset you are looking at does not say “Restricted Asset” or list a non-standard EULA, the standard EULA applies.

For questions about a custom EULA, please reach out to the publisher’s customer support team.


Q: What can I do with assets from the Asset Store?

A: You can modify the assets and distribute them as embedded in a game or other digital product. SDKs cannot be modified without the publisher’s permission. 


Q: Can I use the asset commercially?

A: Yes. As long as the asset is embedded and integrated into your game (or other digital product) and you have obtained the appropriate number of licenses, commercial use and noncommercial use are both fine. 


Q: How do I know how many or what type of licenses to buy?

A: If the license type is “Extension,” it means that you should buy a seat for each person who will need to use or modify the asset in development.

  • Otherwise, you will have a choice between “single” and “multi-entity” licenses.  
  • Purchase the multi-entity license if you want to share the license with independent contractors working on your projects or co-workers who work for different corporate affiliates.  
  • If you are an individual, or if everyone on your team works for the same legal company, the single entity license.


Q: What does the standard EULA not let me do with an asset?


  • You cannot distribute it separately from a game or digital product.
  • The end users of your game or digital product cannot be able to modify the asset.

For these use cases, reach out to the publisher’s customer support team for permission.

Q: I want to incorporate Asset Store assets in professional service deliverables for a customer. Does the customer need their own license to the 



  • Does the customer need the ability to edit or modify the asset?
  • If the answer is YES, then the customer needs its own license to the asset.
  • If the answer is NO, will the customer be able to distribute the asset separately from the finished Unity product?
  • If the customer will be able to distribute the asset separately from the finished product, then the customer needs its own license to the asset.
  • If I buy a multi-entity license, will that cover my development team and my customer?
  • No. “Multi-entity” means the asset can be shared among subsidiaries, affiliate companies, or independent contractors that your team is supervising. Unless you are performing work for a subsidiary of the company that bought the original license, you should purchase - or advise your customer to purchase - the appropriate number of licenses in your customer’s name.

Q: Does Unity have any special rights to assets on the Asset Store?

A: Unity can use assets for administrative and demonstration purposes in connection with the operation and marketing of the Unity Asset Store and Unity's other products. For all other uses, Unity is treated the same way as any other user downloading assets from the Asset Store.

For more information, you can review the agreement between Unity and third-party publishers here.

* Legal Disclaimer The information contained in this FAQ is provided to you “AS IS” and does not constitute legal advice. Unity makes no claims, promises or guarantees about the accuracy, completeness or adequacy of the information contained in or linked to this FAQ.
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