Beintoo is an engagement platform provider offering a unique loyalty program for mobile and web applications and games. Beintoo rewards users with virtual credits, called “Bedollars,” for achievements and daily activities on the web in applications and in games. Bedollars are meritocratic, global, and can be redeemed in the Beintoo Store or in the online store of Beintoo’s retail partners for premium offers from national and local, brick-and-mortar retailers. Via Beintoo’s engine, mobile developers can attain deeper user engagement and higher retention at no cost, while brands and retailers can maximize the efficiency of their promotions to reach conversion rates that are high above average. With more than 150 millions reachable users, 1.5 millions registered users already spending bedollars, Beintoo is already now the largest loyalty program for mobile apps users and the concept received also the award of "most innovative european startup" at the Le Web competion in Paris in December 2011.