Asset Store Terms of Service and EULA FAQ

No. Unity owns assets that are published by Unity. However, the vast majority of assets and tools on the store are published by third parties. When you download those third-party assets, you are obtaining a license directly from the asset’s publisher.

Asset Store publishers must use the Asset Store’s standard End User License Agreement (“EULA”), except in special cases where the publisher has been carefully vetted and signed a partnership agreement with Unity allowing them to use a non-standard license. (Read more about our Verified Solutions Partner page here.)  

It will be labeled “Non-standard” on the Asset Store product page.

Some assets are also marked as “Restricted Assets,” typically because they include open source components that restrict distribution. If the asset you are looking at does not say “Restricted Asset” or list a non-standard EULA, the standard EULA applies.

For questions about a custom EULA, please reach out to the publisher’s customer support team.

If you license an SDK from the Asset Store under the standard EULa, you may not modify it without the publisher's consent. You are free to modify non-SDK assets.

Only to the extent that assets are embedded or incorporated into a game or digital product (“Licensed Product” for short):

• Contains a substantial amount of original creative work developed or licensed from outside the Asset Store.
• Has a purpose, features, and function beyond the distribution of assets.
• A product is not “incorporated” into the Licensed Product if it is designed to allow your end users to extract or download assets separately from the Licensed Product.

You may use SDK assets to develop the Licensed Product, but your Licensed Product cannot include SDK assets at run-time without the publisher’s permission.

No, unless you have obtained separate permission from the asset’s publisher. 

Our publisher community requires the opportunity to negotiate separate, fair pricing and terms for this type of Licensed Product.  

You are always free to reach out to the publisher directly to negotiate additional rights. If your organization is looking for this type of license from more than five publishers at a time, you may also reach out to Unity here for more information.

Yes. As long as the asset is embedded and integrated into your game (or other digital product) and you have obtained the appropriate number of licenses, commercial use and noncommercial use are both fine.

If the license type is “Extension,” it means that you should buy and assign a seat for each person in your project where this asset is installed. You can add and assign seats in the Cloud Dashboard (My Products → Assets → select your specific asset).

• Otherwise, you will have a choice between “single” and “multi-entity” licenses.  
• Purchase the multi-entity license if you want to share the license with independent contractors working on your projects or co-workers who work for different corporate affiliates.  
• If you are an individual, or if everyone on your team works for the same legal company, the single entity license.

If I buy a multi-entity license, will that cover my development team and my customer?

• No. “Multi-entity” means the asset can be shared among subsidiaries, affiliate companies, or independent contractors that your team is supervising. Unless you are performing work for a subsidiary of the company that bought the original license, you should purchase - or advise your customer to purchase - the appropriate number of licenses in your customer’s name.

Unity can use assets for administrative and demonstration purposes in connection with the operation and marketing of the Unity Asset Store and Unity's other products. For all other uses, Unity is treated the same way as any other user downloading assets from the Asset Store.

For more information, you can review the agreement between Unity and third-party publishers here.